The rapid reduction of the media workforce will have a huge impact on the world of public relations. But by remaining focused on core elements of PR amidst all this change and uncertainty, you will be more likely to help your clients achieve their objectives and reach your own professional goals.
Messaging
How to Implement a Competitive PR Strategy – And Three Mistakes to Avoid
February 16th, 2024 by Tara SmithOutmaneuvering a PR competitor requires a unique blend of strategy, agility and more than a little game theory—like 4-D chess. Though many organizations default to an ad-hoc, figure-it-out-as-they-go approach, our author reveals a better way.
PR Roundup: KC Parade Tragedy, Gen Z Voting Data, How Comms Leaders Use AI
February 15th, 2024 by Nicole SchumanThis week’s PR Roundup acknowledges the heartfelt response by the Kansas City Chiefs organization and players after a Super Bowl parade shooting, the results of a new study on how PR leaders are using AI, and why its important to learn more about Gen Z’s election 2024 expectations.
Unlocking the Power of Love: Aligning Brands With Key Cultural Moments
February 14th, 2024 by Susannah MorganValentine’s Day is a massive cultural bandwagon for brands to jump onto. And for many, this opportunity pays off. But brands, like anyone else on Valentine’s Day, can get it wrong if they’re thoughtless.
Top Tips: How to Leverage the Super Bowl for an Unlikely Audience
February 7th, 2024 by Nicole SchumanHow can one decide to enter the conversation—especially as an outlier—and appeal to that broad of a base (such as the Super Bowl audience)?
Communications Strategy: Three Fundamental Aspects to Building a Movement
February 2nd, 2024 by Kaylee HultgrenLulu Cheng Meservey, former EVP, Corporate Affairs and Chief Communications Officer at Activision Blizzard, shares lessons on internal communications, board governance and building movements through messaging.
PR Roundup: Elmo’s Empathy, Super Bowl Ad Preview, Higher Ed Crisis Prep
February 1st, 2024 by Nicole SchumanThis week’s PR Roundup looks at Elmo’s impact on mental health, a preview of Super Bowl advertising themes and a new frontier for niche PR: Higher education.
Explainer: A Guide to Integrated Marketing Communications
January 31st, 2024 by Kayla HannemannIMC, also referred to as integrated marketing or integrated marketing communications, is a holistic approach to communication in which unified messages are shared across multiple channels. Our author breaks down the concept in the latest installment of our Explainer series.
Communicating Purpose in the Age of Polarization
January 30th, 2024 by Alex LewisRather than bringing people together, research shows that highlighting the seriousness of a cause through outspoken and progressive messaging is actually driving a wedge between Americans at a time when unity is needed.
AI Brand-Building: Navigating Hype Cycles, Job Fears and Tech Storytelling
January 24th, 2024 by Vijay Chattha and Daniela RodriguezOur author explores some of the key challenges in building AI brands, including navigating hype cycles, job-displacement fears and diving deep into the real scope of this technology.